GenieWINNER: Best Customer Service
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GenieWINNER: Best Customer Service
SME Northamptonshire Business Awards 2019

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31 Oct 2019

Customer Service Horror Stories

 

Are you ready to be shocked and horrified?

 

While everyone knows what a difference excellent customer service makes to your business success, here are some really frightening examples that will give you bad dreams. Please don’t share this with anyone who has a ‘delicate’ disposition.

 

The joy of the journey or a nightmare

A bride-to-be in Australia, searching for bridesmaids’ dresses in a well-known store, wasn’t quite ready to make her choice. The sales assistant, clearly occupied by a sour spirit, said: “I knew you girls were a joke the minute you walked in!”

 

Understandably upset, the customer complained to Head Office. The really shocking part of this story is the response she received. She was told that the store focuses on “a very fashion forward customer” and that the sales assistant “knew you were not going to buy anything before you even left your house… and …there are plenty of shops that appease your taste”.

 

So, no Fairy Godmother in this tale. Reading customers’ minds isn’t a trick anyone should try.

 

The Twitter Twilight Zone

Twitter is a useful marketing tool for some businesses, who might even use it for customer service processes.

 

In New York, a community activist who was chased away from a bank by police decided to tweet a picture and mention the bank’s Twitter name. Unfortunately, the bank’s reply was automated, saying: “Thank you for contacting us. How can we help?”. This was shared widely, and people started sending all sorts of messages to the bank’s Twitter account to see what automatic response they would receive.

 

As a small business owner, you are lucky enough to personally know many of your customers. Don’t make them feel undervalued with irrelevant, unhelpful and obviously automated responses.

 

The darkest depths

One American ‘incredible technology’ company kept a customer who wanted to cancel their service on hold for three and a half hours. Another customer’s cancellation was refused by the representative, who demanded a reason for cancellation for eight minutes. Yet another cancelling customer posted a painful 30 minute extract of his fearsome four-hour cancellation call on You Tube.

 

It’s true that customer complaints can show you how to improve. This company has a long way to go.

 

Email jeopardy

A customer complaint resulted in a long exchange of internal emails and the boss became involved, sending a message that said: “Someone please tell her to **** off”. You don’t need a crystal ball to know what happened next; the customer was included in the email chain and posted the boss’s comment on Twitter.

 

Don’t underestimate the power of emails to cause offence and be sure who will be receiving yours.

 

The Overlook Hotel

Not quite ‘The Shining’, but one hotel tried to curse its guests with a $500 fine if they posted a bad review online. The story was spread far and wide on social media and their Facebook page received plenty of bad karma in return.

 

The hotel claimed it was a joke and spirited the policy away.

 

This really isn’t the way to say ‘we value your custom’ and nobody found it funny.

 

Enter the fifth dimension

Just like the Twilight Zone, you need imagination to deliver great customer service – not just to understand what works, but also to know what’s really bad.

 

Perfectly polished customer service is personal, so don’t leave it to automated phone messages or social media auto responses. If you have customer service policies, make sure they aren’t followed blindly.

 

To make your customer service exceptional talk to a Genie today. They know all the secret ingredients to make it an enchanting experience.

 

Jacqui Frost

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Jacqui Frost

Jacqui Frost

Chief Genie

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Part of our Team at our Boutique Hair Salon

 

Women, Wedding and Hair Ups

Helen joined us having used a message taking service previously, because she needed us to book the appointments whilst the caller was on the line. Using our service they have been able to move their trained stylist away from Reception back to working with clients 3 days a week, and have now reopened their salon every day of the week. We know all about weaves, flashes, colours, foils, cuts, fringe trims, and are able to book the appropriate appointments into their diary.

They recently switched their salon management software, and each of our Genies was retrained on the new software within 24 hours so we could continue to book appointments for them. Helen’s clients do not know that we answer her phones for the salon, they believe they are talking to the Salon every time.

"We were just not able to get to every call. Using The Salon Genie to book our appointments when they answer the calls is such an obvious choice. When we used a message taking service it inconvenienced our clients as we had to call them back to book them in or to answer the questions about the range of services we can offer!

The Genies have now become part of our team, helping us to answer the calls every day. They were great when we changed our appointment software and were quick to learn the new system."

 

Helen, Northampton

Boutique Hair Salon