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13 Aug 2019
Don’t Leave The Wanderers Wondering
Elton John says “It’s enough for this wide-eyed wanderer that we got this far.” However, that’s probably not true for your customers.
Considering one in 10 people in Britain don’t ever use the internet, it’s a wonder that they can find the products and services they need.
On the other hand, the latest Ofcom study reveals the rest of us spend nearly 23 hours a week surfing online, where we can research anything we might want to buy.
Whether your potential customers have discovered you through a referral, a printed advertisement or online – they will certainly have taken an epic journey to find you.
Now they have finished wandering and have found their way to your business, you will want to make their trek worthwhile.
They are ready for great customer service and you must be ready to deliver it. Don’t leave them wondering whether they have travelled to a Frozen land when their calls and emails aren’t answered.
You know that the growing popularity of social media makes it an important part of your marketing. With 78% of the UK’s population owning a smartphone and high-speed internet coverage growing every day, a lot of people will be looking online.
You might have invested in your business website and social media platforms to create a really good impression, whether you work with other businesses or directly with your consumers.
Are you happy that they will be just as impressed when they speak with you on the phone or when they receive a response to their email of online enquiry?
Nearly a fifth (17%) of adults and half of teenagers only ever use the internet on their phones these days. Many commuters spend their travelling time online. Are you ready and able to mystically manage phone calls and emails between 7am and 9am or from 5pm and 7pm?
These could be prime opportunities to bewitch potential customers with a fast response. Speed can be of the essence in converting those enquiries into business.
The Ofcom survey found that people look at their phone every 12 minutes, and two out of every five adults check their mobile within the first five minutes of waking up. Children aged five to 15 spend more than two hours a day online; more than they spend watching TV.
If your business or service something that people might think of in the moment? Anything from mending a broken central heating boiler to a restaurant booking, for example?
Seven out of 10 adults have a social media account and spend almost 40 minutes a day browsing through it. You can really catch people’s attention if you’re ready to plan your social media posts to pop up just when they are thinking about the very thing you provide – almost as if you read their minds.
Wondering how to manage?
Our Genies can charm callers and enchant emails whenever you need them – they can even spread their magic around the clock. If you need someone to work marvels with your social media, they can do that too.
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