GenieWINNER: Best Customer Service
SME Northamptonshire Business Awards 2019
GenieWINNER: Best Customer Service
SME Northamptonshire Business Awards 2019

Experience great Call Handling first hand... just dial: 01604 532103

Experience great Call Handling first
hand... just dial: 01604 532103.

Our Blog

Take a look through our latest news, tips and our customers experiences

Call answering service

24 Jan 2019

How to Run a Business Like Cliff Young

I’ll start by saying Cliff Young wasn’t a business owner. He was a farmer in Australia.

In 1983, Cliff turned up in his overalls and work boots to run in the Westfield Sydney to Melbourne Ultramarathon, a 544-mile long race. He was 61. He’d taken his teeth out to run the race; he said his dentures rattled when he ran.

Beech forest cliff young memorial gumboot

A monument to Cliff’s wellies

You might guess he would lose. Most people did. But because I’m writing about this you already know there’s something worth talking about. Cliff won that race, but that isn’t the remarkable thing.

The remarkable thing is how he won.

When the race began, everyone else set off at a run. Cliff took off with a looping shuffle. At the end of the first day, he was a very long way behind. The other athletes stopped for the night, but Cliff kept going. That first night he took the lead. He ran for five days, 15 hours and four minutes straight and won with a ten-hour lead. He beat the previous record for the Ultramarathon by almost two full days.

The prize money was $10,000. Cliff split the money between the others, keeping none for himself, saying they worked just as hard as he did.

Since then, other people have used “The Young Shuffle” to win that race and others.

So how do you run a business like Cliff Young? There’s certainly a tortoise and the hare angle, but this isn’t about winning or breaking the record, or even that they put up a monument to him. All those things are incredible, but the takeaway for me is, don’t assume the same way everyone has always run is the best way. Everyone laughed at Cliff when he started to run.


But, he didn't just win, he changed how the race was run.


Best Wishes


What is your name?

What number can we get you on?

And your email address?

What is it that you wish?

Would you be willing to receive some emails from us?

Please tick here to allow us to contact you by email in response to this form and other things we think may be of interest to you. We will process your data in accordance with our Privacy Policy. You may withdraw this consent at any time by clicking the link in any email we send or by emailing

Jacqui Frost

Share this article:


Post has no comments.

Post a Comment

Jacqui Frost

Jacqui Frost

Chief Genie

Great Business Support...
Just a click away

Contact us

Beauty Treatments

Cryotherapy and Teeth Whitening

Lee has been with us for a while now. We operate as his main reception, answering calls and booking appointments. He uses Groupon to boost his business, and we are able to take all the necessary information for him. We are able to talk about the treatments to new clients so that they know what to expect.

When he recently moved clinic we were able to manage that for him, calling all clients to notify them their appointments had moved site and confirming the new address with every new appointment we booked. We advise clients where to park and how long for, so that they do not suffer fines during their lengthy appointments.

Lee, Labs Clinic

Labs Clinic