Take a look through our latest news, tips and our customers experiences
24 Jan 2019
How to Run a Business Like Cliff Young
I’ll start by saying Cliff Young wasn’t a business owner. He was a farmer in Australia.
In 1983, Cliff turned up in his overalls and work boots to run in the Westfield Sydney to Melbourne Ultramarathon, a 544-mile long race. He was 61. He’d taken his teeth out to run the race; he said his dentures rattled when he ran.
A monument to Cliff’s wellies
You might guess he would lose. Most people did. But because I’m writing about this you already know there’s something worth talking about. Cliff won that race, but that isn’t the remarkable thing.
The remarkable thing is how he won.
When the race began, everyone else set off at a run. Cliff took off with a looping shuffle. At the end of the first day, he was a very long way behind. The other athletes stopped for the night, but Cliff kept going. That first night he took the lead. He ran for five days, 15 hours and four minutes straight and won with a ten-hour lead. He beat the previous record for the Ultramarathon by almost two full days.
The prize money was $10,000. Cliff split the money between the others, keeping none for himself, saying they worked just as hard as he did.
Since then, other people have used “The Young Shuffle” to win that race and others.
So how do you run a business like Cliff Young? There’s certainly a tortoise and the hare angle, but this isn’t about winning or breaking the record, or even that they put up a monument to him. All those things are incredible, but the takeaway for me is, don’t assume the same way everyone has always run is the best way. Everyone laughed at Cliff when he started to run.
But, he didn't just win, he changed how the race was run.
Share this article:
CommentsPost has no comments.
Great Business Support...
Just a click away
Cryotherapy and Teeth Whitening
Lee has been with us for a while now. We operate as his main reception, answering calls and booking appointments. He uses Groupon to boost his business, and we are able to take all the necessary information for him. We are able to talk about the treatments to new clients so that they know what to expect.
When he recently moved clinic we were able to manage that for him, calling all clients to notify them their appointments had moved site and confirming the new address with every new appointment we booked. We advise clients where to park and how long for, so that they do not suffer fines during their lengthy appointments.
Lee, Labs Clinic
- Love robbery
- Music and moonlight and love and romance
- Our top six Genie tips to help you enjoy your special occasions
- Ready? Get Set. Go!
- Safe Driving in Bad Weather
- Transport tribulations
- Are You Ready For Bad Weather?
- Genial Genies at Christmas Time
- Plan something special for 2020
- Three things to plan for your business in 2020